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Meet 2023’s newest fashion trend -- “Athflow”


While we lived the past year in comfy joggers and sweatshirts, returning to normalcy does not mean the death of loungewear. Comfortable clothing is still forecasted to rock our wardrobes even in 2023. This transitional phase has given rise to a new fashion trend, as popular photo search engine, Pinterest, coined the term Athflow -- a mix of athleisure wear and flowy loungewear. Pinterest defined it as “professional enough for the office, stretchy enough for the yoga mat, and comfy enough for the sofa.”

 This new trend is born from the need to strike the right balance between smart and relaxed. Comfortable enough for an afternoon on the couch while still looking presentable enough to jump in on an impromptu zoom meeting. With athflow being a great mood lifter, look to Myriad Activewear for fun, oversized, loose and comfortable pieces that bring this concept to life. Think activewear that’s easy, relaxed and still glamorous.

Nail the sports luxe vibe with modern and constructed jackets crafted out of breathable fabrics. Joggers and statement track pants with bold colour panelling, soft hand feel and clean finish with mesh for breathability at the cuff make them ideal for all times of the day.

The wide leg bootcut pants are versatile enough to be worn at home or to your next trekking trip. But if you are looking for a sleek fit that’s also surprisingly comfortable, pick from a  range of panelled leggings that can be elegantly teamed up with loose crop tops and smart jumpers -- a great balance between the comfort we need while spending more time at home, while adding a modern twist to our ‘normal’ wardrobes.

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